Several years ago, I worked for a well-known marketing company. We supported global companies with their marketing strategy and execution, including developing creative. But we had an abysmal website that was hard to navigate. Shoemakers’ children and all that.
In any business, it’s hard to balance doing the work with making space for reflecting on the work. As strategy consultants, our thinking is often the work, and our approach is what clients buy. So we are making a commitment to share more about what we think about and research, in hopes that our thoughts might be helpful for other leaders.
Our clients tend to be C-level executives, and the topics we discuss here will be inspired by our conversations with them. We’ll share more (without giving up their secrets!) about the issues that keep them up at night, the concerns they have about their teams, how they navigate through it all.
It’s our intention to post regularly, so check back soon for more, and feel free to check out our refreshed LinkedIn and Twitter presence. We’d love to hear from you - follow along, send us ideas, feel free to weigh in.