Big ideas are good. But how do clients make the most of them? 

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We started North & Main because we identified a need. A set of needs, really. As consultants and then as clients, we experienced the need to strike a balance: innovation with practical implementation, insights with strategy and outcomes, creativity with rigor. Too often, it's hard to find this balance in one place. This leaves clients needing to integrate various consultants, or prioritize one set of needs over another.  

We started wondering: what if we built a firm that struck this balance? And what if we could bring a team in on this vision, people who share our ambition to solve big problems?

That's what we're doing at North & Main. Every day, we strive to balance innovation and creativity with practicality and rigor. How do you know we can do it?

We’ve been in our client’s shoes

We know what it's like to receive a plan with no consideration for practical execution. A strategy that requires decades of consulting support isn't what you need. Our role is to provide strategy and solutions you can sustain. We reduce your burden, not add to it.

We listen and ask questions

Our clients know their business, but may need help getting broader perspective. We listen and analyze data to gain insights on the real needs of customers, constituents, and the marketplace. We use data to measure impact and effectiveness. This research and measurement leads to strong, grounded strategy and solutions.

We know quick wins matter

We've been there: the strategy process can sometimes feel daunting. A core part of our work is identifying immediate improvements and solutions as we work, not just waiting for a big reveal at the end of the project. Quick wins build momentum and build trust that we're headed in the right direction.